CREATING YOUR OWN WEB PAGES

Good Morning!

Last week we talked about New Year's resolutions and the challenge to conquer them in the upcoming year. We spoke about grand visions and good intentions for our businesses but when it comes down to the actual work we procrastinate and make excuses.

This week we'll be talking about creating your own web page.

But before I jump into the details, let me say this...

If you're like most small business owners, you want to build a business that doesn't rely heavily on outside marketing efforts. You want to maximize referrals and repeat business so that you don't have to spend your time chasing down leads and convincing others that they should do business with you.

Frankly, I talk to businesses every day who dream of having an endless supply of customers that provides them with lots of repeat business. But when I ask them what they're doing to make that dream a reality, too often they answer with something like: "Well, Alan, the longer I'm in business, the more customers I work with and the more repeat business and referrals I'll get. And besides, I'm really busy right now."

When I hear that, I think to myself, "Uh-oh!!!"

Which is why I am writing to you. Because this very passive mindset can cost you a lot of money over the course of a business! You see, as the months go by, your past customers just aren't thinking about you anymore. In fact, no matter how great your service was, your last customers are busy living their lives. Apart from the occasional referral, they probably won't remember you tomorrow. That's the cold, hard truth. Your marketing strategy must be persistent and on-going.

When I hear that, I think to myself, "Uh-oh!!!" 

Which is why I am writing to you. Because this very passive mindset can cost you a lot of money over the course of a business! You see, as the months go by, your past customers just aren't thinking about you anymore. In fact, no matter how great your service was, your last customers are busy living their lives. Apart from the occasional referral, they probably won't remember you tomorrow. That's the cold, hard truth. Your marketing strategy must be persistent and on-going.